By MIKE GIANAKOS
The man behind the mascara
After 45 years on the big screen, Susan Sarandon has earned a reputation as one of America’s finest actresses, starring in classics like Bull Durham, Thelma & Louise and Dead Man Walking, for which she won the Best Actress Oscar.
PLANT SHOCK, AERATING HYDROPONIC RESERVOIRS, SUCCESSFUL CLONING, POWER OUTAGES AND MORE.
By Liz Derringer
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HIGH TIMES has continued to evolve to become as much of a cultural destination as a respected news outlet. Our unyielding coverage of the cannabis lifestyle has helped define one of the most prolific and enduring subcultures in modern American society. Music, arts, entertainment, live events and food now all have a seat at the table in the cannabis movement.
Fueling the cannabis movement is a series of HIGH TIMES-sponsored events. These include our highly attended Cannabis Cup trade shows celebrating the champions of cannabis and our new Business Summit conference to break down barriers and connect everyone from entrepreneurs and advocates to health care providers and policymakers.
The magazine was founded in 1974 by Tom Forçade of the Underground Press Syndicate. High Times was originally meant to be a joke: a single-issue lampoon of Playboy, substituting weed for sex. The magazine was at the beginning funded by drug money from the sale of illegal marijuana. But the magazine found an audience, and in November 2009, celebrated its 35th anniversary. Like Playboy, each issue contains a centerfold photo; however, instead of a nude woman, High Times typically features a cannabis plant.
The magazine soon became a monthly publication with a growing circulation, audited by ABC as reaching 500,000 copies an issue, rivaling Rolling Stone and National Lampoon. In 2014, its website was read by 500,000 to 5 million users each month. The staff quickly grew to 40 people. In addition to high-quality photography, High Times featured cutting-edge journalism covering a wide range of topics, including politics, activism, drugs, sex, music and film. Tom Forçade was quoted as saying “Those cavemen must’ve been stoned, no pun intended.” Tom Forçade’s previous attempts to reach a wide counterculture audience by creating a network of underground papers (UPS & APS) had failed, even though he had the support of several noteworthy writers, photographers and artists. Yet, through High Times, Forçade was able to get his message to the masses without relying on mainstream media.